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Verified by Foam

Verified by Foam

Verified by Foam

Foam is the leading platform for digital talent, trusted by the world’s most influential talent managers, creators, and
agencies worldwide.

Foam transforms data into user-friendly formats, validated from platform APIs. 'Verified by Foam' badge ensures trustworthy information.

Proud Partners

Foam is the leading platform for digital talent, trusted by the world’s most influential talent managers, creators, and agencies worldwide.

Foam is the leading platform for digital talent, trusted by the world’s most influential talent managers, creators, and agencies worldwide.

Foam turns accurate and reliable data into quick, easy-to-use formats, verified directly from platform APIs. When you see the ‘Verified by Foam’ badge, you can be sure that the information you’re seeing is true and accurate.

Foam turns accurate and reliable data into quick, easy-to-use formats, verified directly from platform APIs. When you see the ‘Verified by Foam’ badge, you can be sure that the information you’re seeing is true and accurate.

Proud Partners

Proud Partners

Why first-party, trusted data sourced directly from certified platform API’s is important:

Why first-party, trusted data sourced directly from certified platform API’s is important:

Why first-party, trusted data sourced directly from certified platform API’s is important:

Decision Making

Decision Making

Decision Making

Data informed decisions are vital. Accurate data helps managers, creators, brands, and agencies assess strengths, weaknesses, and identify new opportunities.

Data informed decisions are vital. Accurate data helps managers, creators, brands, and agencies assess strengths, weaknesses, and identify new opportunities.

Data informed decisions are vital. Accurate data helps managers, creators, brands, and agencies assess strengths, weaknesses, and identify new opportunities.

Transparency and Trust

Transparency and Trust

Transparency and Trust

By directly verifying first-party data from platform APIs, the ‘Verified by Foam’ badge promotes transparency and trust. Brands can be confident the information they see is accurate and reliable.

By directly verifying first-party data from platform APIs, the ‘Verified by Foam’ badge promotes transparency and trust. Brands can be confident the information they see is accurate and reliable.

By directly verifying first-party data from platform APIs, the ‘Verified by Foam’ badge promotes transparency and trust. Brands can be confident the information they see is accurate and reliable.

Reputation

Reputation

Reputation

Mistaken or unreliable information can harm a brand's reputation, particularly in the dynamic creator economy. Foam offers a reliable data source for brands to build trust and maintain their reputation.

Mistaken or unreliable information can harm a brand's reputation, particularly in the dynamic creator economy. Foam offers a reliable data source for brands to build trust and maintain their reputation.

Mistaken or unreliable information can harm a brand's reputation, particularly in the dynamic creator economy. Foam offers a reliable data source for brands to build trust and maintain their reputation.

How are metrics calculated?

How are metrics calculated?

TikTok

TikTok


TikTok

Average Views


The number of times the video is watched divided by the number of videos, based on the 30 recent videos.

Average Views


The number of times the video is watched divided by the number of videos, based on the 30 recent videos.

Average Views


The number of times the video is watched divided by the number of videos, based on the 30 recent videos.

Average Engagements


The average number of likes, comments and shares on the creator's most recent 30 videos.

Average Engagements


The average number of likes, comments and shares on the creator's most recent 30 videos.

Average Engagements


The average number of likes, comments and shares on the creator's most recent 30 videos.

Average Likes


Average number of times each of the creator's videos have been liked.

Average Likes


Average number of times each of the creator's videos have been liked.

Average Likes


Average number of times each of the creator's videos have been liked.

Average Comments


Average number of times each of the creator's videos have been commented on.

Average Comments


Average number of times each of the creator's videos have been commented on.

Average Comments


Average number of times each of the creator's videos have been commented on.

Average Shares


Average number of times each of the creator's videos have been shared.

Average Shares


Average number of times each of the creator's videos have been shared.

Average Shares


Average number of times each of the creator's videos have been shared.

View Engagement Rate


The number of post engagements (likes, shares, and comments) divided by the total video views averaged across the 30 recent videos.

View Engagement Rate


The number of post engagements (likes, shares, and comments) divided by the total video views averaged across the 30 recent videos.

View Engagement Rate


The number of post engagements (likes, shares, and comments) divided by the total video views averaged across the 30 recent videos.

How are metrics calculated?

Instagram

Posts

Instagram

Posts


Instagram

Posts

Average Engagements


The average number of times each of the creator's posts have been engaged with. Engagements include Likes, Comments and Saves.

Average Engagements


The average number of times each of the creator's posts have been engaged with. Engagements include Likes, Comments and Saves.

Average Engagements


The average number of times each of the creator's posts have been engaged with. Engagements include Likes, Comments and Saves.

Follower Engagement Rate


The average percentage of followers who have engaged with the creator's posts.

Follower Engagement Rate


The average percentage of followers who have engaged with the creator's posts.

Follower Engagement Rate


The average percentage of followers who have engaged with the creator's posts.

Average Feed Reach


The average number of times each of the creator's posts have been seen by a unique account.

Average Feed Reach


The average number of times each of the creator's posts have been seen by a unique account.

Average Feed Reach


The average number of times each of the creator's posts have been seen by a unique account.

Reach Engagement Rate


The average percentage of people who have seen and then engaged with the creator's posts.

Reach Engagement Rate


The average percentage of people who have seen and then engaged with the creator's posts.

Reach Engagement Rate


The average percentage of people who have seen and then engaged with the creator's posts.

Average Feed Impressions


The average number of total times each of the creator's posts have been seen.

Average Feed Impressions


The average number of total times each of the creator's posts have been seen.

Average Feed Impressions


The average number of total times each of the creator's posts have been seen.

Stories

Stories


Stories

Average Story Reach


The average number of unique accounts that have seen the creator's stories.

Average Story Reach


The average number of unique accounts that have seen the creator's stories.

Average Story Reach


The average number of unique accounts that have seen the creator's stories.

Average Story Impressions


The average number of total times that the creator's stories have been seen. 

Average Story Impressions


The average number of total times that the creator's stories have been seen. 

Average Story Impressions


The average number of total times that the creator's stories have been seen. 

Reels

Reels


Reels

Average Plays


The average number of video sessions with 1 ms or more of playback on the creator's reels. 

Average Plays


The average number of video sessions with 1 ms or more of playback on the creator's reels. 

Average Plays


The average number of video sessions with 1 ms or more of playback on the creator's reels. 

Average Interactions


The average number of times each of the creator's reels have been engaged with. Interactions include likes, saves, comments, and shares.

Average Interactions


The average number of times each of the creator's reels have been engaged with. Interactions include likes, saves, comments, and shares.

Average Interactions


The average number of times each of the creator's reels have been engaged with. Interactions include likes, saves, comments, and shares.

Average View Engagement Rate


The average percentage of interactions to total plays (views) of the creator's reels. 

Average View Engagement Rate


The average percentage of interactions to total plays (views) of the creator's reels. 

Average View Engagement Rate


The average percentage of interactions to total plays (views) of the creator's reels. 

Youtube

Youtube


Youtube

Average Views


The average number of times each of the creator's videos have been viewed.

Average Views


The average number of times each of the creator's videos have been viewed.

Average Views


The average number of times each of the creator's videos have been viewed.

Average Percentage Viewed


Average of the Average Percentage Viewed of each of the creator's videos.

Note - this can exceed 100% if viewers are watching shorts on loop.

Average Percentage Viewed


Average of the Average Percentage Viewed of each of the creator's videos.

Note - this can exceed 100% if viewers are watching shorts on loop.

Average Percentage Viewed


Average of the Average Percentage Viewed of each of the creator's videos.

Note - this can exceed 100% if viewers are watching shorts on loop.

Average Engagements


The average number of times each of the creator's videos have been engaged with. Engagements include Views, Likes, Dislikes, Comments and Shares.

Average Engagements


The average number of times each of the creator's videos have been engaged with. Engagements include Views, Likes, Dislikes, Comments and Shares.

Average Likes


Average number of times each of the creator's videos have been liked.

Average Likes


Average number of times each of the creator's videos have been liked.

Average Likes


Average number of times each of the creator's videos have been liked.

Average Comments


Average number of times each of the creator's videos have been commented on.

Average Comments


Average number of times each of the creator's videos have been commented on.

Average Comments


Average number of times each of the creator's videos have been commented on.

Average Shares


Average number of times each of the creator's videos have been shared.

Average Shares


Average number of times each of the creator's videos have been shared.

Average Shares


Average number of times each of the creator's videos have been shared.

View Engagement Rate


The average percentage of views that have generated engagement.

View Engagement Rate


The average percentage of views that have generated engagement.

View Engagement Rate


The average percentage of views that have generated engagement.

Subscriber Engagement Rate


Average percentage of subscribers who have engaged with the creator's videos.

Subscriber Engagement Rate


Average percentage of subscribers who have engaged with the creator's videos.

Subscriber Engagement Rate


Average percentage of subscribers who have engaged with the creator's videos.